The theory suggests that all cultural products are standardised, they are all similar. Large corporations create cultural products that fit what we want or may need, if the corporations believe we do not want something they will not produce it. Cultural items are mainly based on mass opinion which through media monopolisation is controlled by conglomerate media companies creating the cultural products. The culture industry is deceitful as the consumer believes they are an individual buying something that suits there personal style, however it is produced to be attractive to the masses.
Adorno and Horkheimer proposed the idea that all products from every media platform is created to manipulate our preferences so they we will be susceptible to the advertising of other products. For example when you buy something online it comes up with "you might also be interested in" and shows a variety of products that are not the same but link to what you have just bought in the hope you will buy and spend more. Adorno and Horkheimer argue that nobody is an individual as the culture industry creates masses of people that are the same due to there interests.
The music and culture industry
All music is created to be attractive to a mass audience, to the point where it is all the same with only minor differences. Adorno and Horkheirmer likened the music industry to any other mass produced item made in a factory. There are a standard set of things needed in music for example a band: different styled band members, good looking etc. This widens the attractive range of the band and in return creates a larger audience.
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